For the past couple of months you should have been trying to catch the attention of the Christmas Buyers.

Xmas is a time when people are happy to spend, spend, spend on gifts and presents for friends and family.  There will be many importers browsing trade portals for ideas to entice their home market.

And it’s not just Xmas, it could be Ramadan, Diwali, the Olympics, and a host of other religious/non-religious events.

So how can you ensure your trade lead attracts the seasonal buyer?

• Use an appropriate eye-catching subject
• Post images of the products
• Explain how the product is relevant to the event
• Mention if the product has proved popular at other similar events
• Be sure to address safety and quality
• Give as much information regarding shipping, pricing etc.