History
The Jowissa Watch Ltd. was founded by Josef Wyss in 1951. He started to manufacture watches in his own house in Bettlach, Switzerland, with two fellow employees. During the first years they manufactured watches for other brands. The business developed very successfully and made a physical expansion of the factory necessary in 1958. As a consequence a separate manufactury was built next to the residence of Mr. Wyss and more employees were recruited.
During the 1970ies Jowissa Watch Ltd. was taken over by the second generation of the Wyss family. Josef's sons Erich, Manfred and Leander Wyss decided to start manufacturing watches under the own brand "Jowissa", a shortcut of "Josef Wyss AG". At the same time Jowissa moved its headquarters and the manufactory to a new location in the center of the village Bettlach, Switzerland, where it’s still located today.

Jowissa Today
Today, with ten employees, Jowissa is a successful small manufacturer. The manufacturing of the watches takes place in collaboration with regional partners.
Jowissa watches are being sold mainly in the German speaking parts of Europe. Switzerland for example has a large share of sales. Here Jowissa works with a tight network of jewelers and distributors, and thus generates about one third of the company's turnover. Other successful markets are Germany and Japan.

The Watches
According to a recently conducted survey Jowissa clients particularly appreciate the outstanding prize / performance ratio of our watches. Despite the low prize level Jowissa watches have a high standard of quality. We work with first-class components like stainless steel cases, mineral- and sapphire glasses, Swiss Made movements, leather straps and stainless steel bracelets. For our trusty clients Jowissa is the embodiment of a High Swiss Quality product available to an affordable prize. Jowissa watches are positioned in the mid-range prize segment. Prizes vary between US$ 100 and US$ 450.
The Jowissa watch selection is characterized by its diversity. Each basic model is available in different colors, with leather straps or stainless steel bracelets and in two different sizes. The design of Jowissa watches is best described with attributes like class, elegance, sportiness, and timelessness.
Given the good Prize/performance ratio and the high variety of the Jowissa watch collection our clients often decide to buy a second or third watch.